1, The market size is expected to exceed 100 billion yuan in 2029

Under the background of vigorously promoting the construction of a higher-level public fitness service system, with the improvement of the basic consumption ability of Chinese residents, the willingness of Chinese residents to pay for sports health is increasing. At the same time, the development of Internet fitness information and the change of the mainstream aesthetic of the people have led to the continuous enhancement of people's fitness awareness, and the number of people participating in sports is also continuously rising, which is accompanied by the steady expansion of the consumption of fitness equipment and the market size of fitness training equipment in China.

It is expected that the market size of China's fitness training equipment will rise steadily from 2024 to 2029, and the market size will exceed 100 billion yuan in 2029.

2. High-end, specialized and intelligent are the main trends

In terms of trends, with the maturity of the sports fitness industry chain and the improvement of enterprise design, manufacturing and production capabilities, in order to seek the development of domestic fitness equipment brands and the increase of enterprise gross profit margin, the development of China's fitness training equipment industry will expand to the high-end market in the future, and gradually eliminate the unstandardized low-end market products. At the same time, in order to meet the needs of sports fitness people for specialized training of different kinds of sports and more scientific digital analysis and recording in the process of sports, enterprises will continue to develop new products in the direction of equipment specialization and intelligent digitalization.